Create Powerful Branding for Your Ethical Small-to-Medium CPG Business
I have been a graphic designer for over 10 years. Throughout my career, I've worked with multiple marketing agencies as a full-time designer, where one thing really stood out to me: Clients never receive the attention they are led to believe they would receive.
In a typical agency, a client's project is treated like a product in a mass production line. It's the most efficient way to churn out work for hundreds of clients at a time, and in most cases, the only way to keep the lights on. The end result is something that reflects the process: unfocused, accidental, generic and meeting minimum requirements.
Most smaller businesses don't get the attention they deserve for their branding needs. Larger corporations have an edge in being able to afford top agency fees for their branding, while small and medium businesses have a harder time finding the same level of service.
Pixelkix exists to provide ethical small to medium CPG businesses with a strong brand foundation, incorporating their goals, unique personality and USP. When a specialized, quality-obsessed designer works directly with the client from start to finish, the client gets the best outcome possible.
If you are an ethical small to medium CPG business that is passionate about what you do and the products you create--I spent the last month putting together a free 45 min training--a strategy that actually works to make your brand memorable, build trust and create a loyal following with your target audience.
If you're up for the challenge, click the button below!
How it works
30-Day Brand Breakthrough
This program will help you establish your branding for your ethical small to medium CPG business to take your brand to the next level. Working one-on-one directly with me, I'm here to empower you to clearly articulate what your business is all about through your brand.
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Week 1: Defining Your "Wow" Factor
In the first week, we will gain clarity on why your brand is special, what pain points and desires it serves for your ideal customer, and deeply understand your target market so we know how to strike a chord with them on an emotional level. We will then decide on a visual direction for your brand before we move into brand development. This research and ideation phase is the foundation for building a stand-out brand that attracts and wows customers.
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Week 2: Bringing Your Brand to Life
In the second week, we will begin to turn that foundation into a custom visual brand including the logo, color palette and typography. Every aspect of the design process is focused on effectively showcasing who you are as a brand, connecting with your ideal customers, and incorporating your unique voice and USP in a way that will make it easy to stand out from the competition.
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Week 3: Fine-Tuning
In the third week, we will finalize your brand elements and orchestrate all the pieces to make sure you have a powerful foundation that you can apply to all of your customer touchpoints, consistently delivering awesome experiences for them, and keeping them coming back for more.
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Week 4: Setting You Up for Success
To make sure you have a quick and reliable way to keep your new brand thriving for years to come, I will create comprehensive brand guidelines so that you and your team (including outsourced design work) will understand the brand and have a well-designed document they can easily reference.
This will keep your brand optimized to continuously reach your target customers and maximize your potential!
Client Reviews
Coming Soon!
About Us
Alina Jo
My name is Alina Jo, founder of Pixelkix. I have been in the marketing agency space for 10 years. I've worked with dozens of brands, and am passionate about helping small to medium CPG businesses by creating strong branding that captivates their target audience. After thousands in training and countless hours of application, I have compiled a dependable roadmap for businesses to stand out from the competition.
Schedule a free 1-1 strategy call to learn more about how I can help.
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